envy – insight

Beauty habits have become a new ritual, We always make sure we look our best but is this true. Envy has driven us to be a darker shade of orange, have chemicals pumped into our skin to make us look younger. Madness has taken over, in this scene a beauty salon which thrives with envy is stripped of all colour just black and white to illuminate the green glow of envy radiating from the customers.

. The beauty raceme has taken over both sexes of society, we have become obsessed with how we look, but is spending more time on outer appearance effecting how we behave in our inner selves, becoming selfish and and lacking in other ambitions?

. Creating this environment where the control has been taken away, and our grooming habits are in control of other envy. will this better our inner selfs in making others happy or will we give in to envy and make others disappointed.

. Using the research of behaviour in our role models these days the people of who we look up to for inspiration and the image they are moulding our society into.

sloth is a matter of time – insight

Sloth is the most docile and tranquil sin, because with sloth you sit back and watch all the other sins take place without interfering. Within the arcade I have turned sloth into a solitary place with private booths but no so private that you can’t be observed during the sloth act. Sloth will be placed high in the arcade so there is a complete view of all the other sins. This is to replicate hanging around the tree tops. In this space it to maintain peace and gather your thoughts for a while whether it’s on your lunch break or just to escape from reality for a while.


.Thinking into the research of sloth its a sense of lost time and no acknowledgement of time slowly disappearing, the thought that this is taking place within the whole arcade rather than one space.

.Using research into how casinos design their environments to make people stay there longer without acknowledgement of what time of day it is. And use these findings into designing the miller arcade.

seeing red – insight

Anger is one of the worst sins as when pride and envy  take place the only people who gets hurt is yourself, but with wrath your sin hurts others this is what makes wrath one of the worst sins. Seeing red is an expression of anger, we have all had those moments where we see red and need an outlet. Boxing, martial combat are all forms of controlling anger and expressing yourself in a controlled environment. Another expression of wrath is letting of steam, we need to calm/ relax before we can maintain our day to day behaviour. Inside the combat room there is a steam room to “let of steam” and then return to the life of other sins.

.This is an intense environment to trigger the anger emotions.

. The reaction of the steam release from a powerful hit is the reaction happening in this room, making people aware of the sin anger and how often it is happening.

. Trying to create such an environment of anger and intensity then once you have left this space the sin has been left in the space and society becomes a calmer place.

. Using research from colour research and research into emotions set off by design this environment will pulsate in anger but as you move through the motion of anger to the steam , the environment will become less intense.

Tea and greed – insight

There is a  tradition in America for coffee shops. This tradition is now taken a grip in Britain the greed of a Starbucks and costa on every street corner. The expansion is driven by greed by the extrusion of the corporate companies we find it very difficult to resist this greed.

I have challenged the coffee tradition by interpreting the traditional english tea house, where a british tea house might of been quite formal i have reinvented the tea house in a more colourful and playful way, introducing a teacup ride at its heart.The project feeds on greed.With the sin greed i have added the tradition of britain and taking away the coffee and bringing back the fun with tea and cake.. I love the fun of this design , it is little crazy idea but it is a test for the sin greed.The carousel provides opportunities for the customers to take a balcony view of other sin driven activities in the arcade. The oversized cupcakes are in fact huge over sized cake dip lays to tempt customers to consume more cake.

The challenge through this design is also promotion but not promotion of product but what the product means our british values.

. Creating this fun environment is a reminder that as a society we need not loose our traditional values but enjoy them.

. The luring advertisement of cakes galore and then to face the spinning tea cup ride which over seas the rest of the miller arcade is a challenge in its self.

. This is a bright fun environment to try not to over indulge on greed before the the ride takes a hold of you.

fitness club – insight

With the sin of pride vanity is a major issue these days. People are taking pride in their appearance to the extreme. People are willing to undertake cosmetic procedures that will change their appearance forever. Fakery is everywhere. This fitness club is an attempt to put people back to the right path of pride where you have to work to achieve a desired look.I designed the concept of the fetish club below using the power of pride enabling the lust with the added extreme of the jacuzzi being in view, the pride of people taking pride in their appearance and using this to tempt lust through the viewers below.


. The challenge in this design is to influence people to behave in a certain way, to make them want to work harder to achieve their fitness goal rather than tai the easy route of cosmetic quick fix. How can you influence a society into getting them to act a certain way?

Through my psychology research in product promotion within stores and their products i will use this with fitness promotion throughout the miller arcade and fitness club. also with reverse psychology of de-promoting cosmetic quick fix as bad and the wrong decision.

. The play with the fetish club within this space is a lure into the fitness club it brings the element of fun and being playful within this space.

.Connecting pride and lust together is really fitting as they play together pride in ones self triggers a lust element in another.

. The main challenge that i am dealing with in design within this environment is self promotion, using the people within this environment as the good promotion of this space. I am doing so with research into product promotion and how advertising works.

fetish club – insight

This conceptual design deals with the sin lust. Rather than creating a dark and dingy bar where people play out there sins, this is a club/ shop where people go to learn about the experience and watch others engaging in all aspects of fetishes. There are various props and specialised environments available in the club which have been designed with the intention of involving a number of club visitors together. My favourite part of this design is at the rear of the club where a jacuzzi hangs down from the floor above.Here fitness club visitors using the jacuzzi will be on view  for the whole fetish club to admire. So the sin pride used in the fitness club is plays upon the emotions of the fetish club visitors who lust over the bodies on show.


. This space deals with bringing out the elephant in the room.

.   With our obsession with such shows at the only way is essex,made in Chelsea, Geordie shore and big brother. We have no problem indulging on these reality shows behind closed doors, but what will happen when reality is put in a social experience.?

. This space is to challenge the reaction of societies dirty secrets, putting on display for all to see will this change the way we act within society or the values on which we indulge behind closed doors.

. Will reality be to realistic for society?  i intend to create a survey on this space and put it to the public to see how they would react to such an environment, to determine if we can be entertained on live reality within a social experience.

plan of action

Summary Description:
Using social experiences as a backdrop for my design (bars, restaurants, nightclubs and other leisure activities)
Exploring social behaviour and the choices people make and the boundaries of what society believe is right and wrong
What is acceptable?
We view the world from a distance and have no qualms about taking pleasure from others misdemeanours (TOWIE, etc other examples)
Using findings from my research about behaviour I want to explore new avenues for design that engage with these taboo boundaries.
The subjects themselves provide the potential fro interesting design material. Combinations of subjects blend outcomes that provide opportunities and unique connections to be made. How will people behave when they are given the freedom to explore their own ethical codes? Are they misbehaving or just finding ways to break through the rules society has imposed. Is this simply what we call inhibition?
I have chosen the Seven Deadly sins as a starting point and developed a new narrative through blending and questioning.
I explore all this through the medium of design.
Intend to Learn?
Is society shifting? Reshapinng? Defining new boundaries? As designer I need to be informed and my project will help to highlight what may be on the horizon in terms of social acceptance (recent news)
Exploring social boundaries through the medium of design. Using design to question whether notions of right and wrong are moving?
Need plans of Miller Arcade
Need to model whole building
Need to also consider developing a crafted model.

The unconscious before freud

The unconscious before freud – Lancelot Law Whyte

pg 3 ” The history of ideas – human understanding is new. Until recent times in the history of this planet, say a hundred thousand years ago or less, there was no talking, no writing, and no thinking, in a human sense. Elaborate methods of communication, perhaps a human version of the dance language of the bees, must already have existed, but there was no articulated speech, no recording of experience in art or script, no stabilisation of thought in unit ideas.”

pg 12 “All human comprehension, whether it be intuitive understanding or scientific explanation, or any blend of these, rests on knowledge with two complementary aspects:

accuracy of detailed facts (precision); correct arrangement of these into comprehensive generalisations (order).”

pg 15 “Ideas are not discovered once and for all and passed on like museum objects. They are part of the life of thought and must come to life, be kept alive, and be made productive in the processes of human minds and the activities of individuals. The same ideas, or similar ones, may have to be independently rediscovered over and over again by isolated thinkers, some o whom may never communicate their thoughts, while others may have spoken but not been understood or produced any recorded response, and finally by still others who bring the idea to full life, not only in their own minds but in a professional or social community.”

pg 17 “‘nature is no party to our phraseology.’ certainly the terms”conscious,””unconscious,””subconscious,” and “preconscious” though valuable, are not entirely satisfactory. ”


pg 29 “The impatience to order has here led to disorder.”


pg 59 ” Self-conscious man thinks he thinks. this has long ben recognised to be an error, for the conscious subject who thinks he thinks is not the same as the organ which does the thinking. The conscious person is one component only, a series of transitory aspects, of the thinking person. This misinterpretation led to extraordinary achievements and strange embarrassments. To the first because it gave the individual a sense of his independence, poet, and responsibility;…”


pg 186 ” 1. the problem of life: What contrasted forms of order distinguish animate and inanimate phenomena? What is the nature of biological organisation and its relation to physical laws, either known or still to be discovered? How sharp is the foundry?

It would seem that until a general theory of (or method of approach to) order and disorder in complex systems of various kinds has been established, theoretical science cannot come to grips with the “problem of life”, since this appears to involve ordered transformations in complex systems. Current theories of protein and nucleic acid structure, etc,… provide no suggestions of how differentiated processes are coordinated spatially and temporally within living systems.

2. The general problem of “mind”: What is the structure characteristic of “mental processes”? What aspects of these enter direct awareness? How should types of awareness be classified?

It may be possible to identify, within the wider class of organic processes, a category of mental processes which can either be observed externally as physiological phenomena, or known subjectively.”Mental” may be defined as referring to those “dominant ordering processes in which traces of individual experience are ordered and tend to order thought and behaviour.” But this is ambiguous since the meaning and uniqueness of “dominance” has still to be determined.

If “finality”(the property of proceeding toward a terminus) is accepted as a characteristic of mental processes, and if mind is taken to be part of nature, then the general laws which determine the processes of the mind must themselves be finalistic.

3. The problem of man: Wherin is man unique? In what respects, if at all, does he escape the restrictive conditions of all other organisms? Are any universally valid biological principles irrelevant to man? How far do the contrasted methods of the various sciences apply to man?

Most centuries have had their own answers to these or similar questions. Certainly biology is not in a position to claim finality for any current answers. Homo may be distinguished by his use of tools, mastery of fire or size of brain; Homo sapiens perhaps by his ability to draw, to speak, to write, to read, or to think step-by-step about one thing at a time. For our own species seems to be marked by the cerebral faculty to form new communicable units of thought. But here we are still ignorant, and surprise are likely.

4. The problem of human conscious: What is the role of human “awareness” and “self awareness” and which mental processes are necessarily unconscious?

5. The problem of “reason”: Has the term “reason” a useful meaning today? If so, what is its relation to other mental faculties?

It is not easy to give this term a single, acceptable meaning. To call reason “the guiding principle of the human mind” merely conceals our ignorance as to what this principle is.”Logical reasoning” would restrict it to the highly specialised operations of deductive logic and calculation. “The ordering process of the human brain mind” might be a useful interpretation, but this process is largely unconscious.

6.the problem of disorder in the human mind: if man is an organic species, and the brain-mind a differentiated organ, why have human thought and behaviour lost the perfect coordination of structures and functions which rev ails in organisms that survive?

The easy answer is: he lost it through the original sin (or some genetic misfortune), and he will not survive.

Another is: man passed through a historical discontinuity and thus acquired freedom of choice; he has thereby moved outside the biologic; realm of organic order. Bu t this cannot be the correct answer since animals continually select between alternatives without frustrating hesitation, damaging conflict, or permanent disorder.

Another possible answer is that man’s fifty thousand years or more as a stabilised specie have not been enough; that he is a not-yet-adapted species:that he still has to complete the exploitation of his hereditary species potentialities in an adequate social tradition ordering both thought within the individual, and individuals within the race; and that a mature characteristically human organic-social order lies ahead, if he can survive the transitional lack of adaptation.

This is a dreamy hypothesis of an ultimate stationary adaption. but it has been suggested that the most rapid known evolution of a new adapted animal species has required about half a million years, certainly much more than homo sapiens has yet had. And if our species can already explore cosmic time and space with its instruments why worry if it possibly needs a mere thousand generations or so more to realise its organic potentialities, mentally and socially? For this is the only human ideal that can be universally accepted forever:…..

7. The problem of the “depths” of the human mind: What is the meaning of “depth” psychology? how far is the human psyche an autonomous part of the human system, with obscure “abysses” of its own?

The term “depth” psychology confuses the issue by combing two contrasted meanings: hidden far from direct awareness, and therefore accessible only by difficult procedure; and concerned with highly general tendencies underlying all differentiated and all conscious activities……..

8. The problem of personal coordination:In spite of the prevalence of clash, and of the still inescapable disorder in the hum a mind and tradition,scan each person at times experience in himself the harmonious cooperation of the differentiated functions and faculties? Can each person directly experience the fact and the operation of “organic coordination”?

I believe that this experience is not merely possible but frequent:in joy in living, when  self-awareness is replaced by aesthetic participation. Without this positive core life would be unbearable.”




Evolutionary social psychology

Evolutionary social psychology edited by Jeffry A. Simpson – Douglas T.Kenrick


pg 2/3 –  “Reasons for ignoring evolutionary social psychology …….

. Genes cannot influence complex human behaviour.

Social and evolutionary psychology

.Evolutionary explanations imply genetic determinism and ignore the role of the environment.

.Culture is more important than( and independent of) evolved psychological mechanisms.

. Social psychologists can ignore evolutionary explanations because the latter are at a different level of analysis.

. Evolutionary principles are relevant only to a narrow range of phenomena in social psychology.

.Evolutionary models provide explanations that are merely common sense, post hoc, or untestable.

pg 11 – ” Many patterns of social behaviour are very difficult to explain using traditional social models, but they make more sense wen viewed from an evolutionary perspective. We have already discussed a number of cross-cultural regularities in social behaviour that are difficult to explain solely in terms of the impact of “american culture” or idiosyncratic societal rules, expectations, or norms.”


pg 21 – “when i look at my friend who is your enemy, i see a person quite different from the person you see. My image of you, also, is quite different from your image of yourself. Wherein lies the truth, or is it all socially constructed illusion?”


“Research in social psychology has revealed that when we encounter other people, we immediately and automatically classify them as in-group or out-group, and this categorisation strutter our subsequent perceptions of them.”


pg 28 – The adaptive functions of negative illusions

“As demonstrated earlier, people tend to perceive out-group members through dark-coloured lenses.”They” are all alike; “they” are bad; and “they” are bent on exploiting or destroying us. In projecting hostile intentions onto our enemies and in characterising their negative behaviours in abstract terms that imply high stability, we feel justified in exploiting them. In viewing our enemies as dissimilar to us, we move them outside out domain of empathy.”


pg 30 – “Happiness – the sad truth is that life can be very cruel. People get raped, injured, betrayed, and murdered every day. From the perspective of evolution life is not, in fact, as fair or as meaningful as most people assume……..philosophers such as Becker and Camus discussed the dilemma of humans faced with the meaningless and absurdity of their existence and the inevitability of death.”



Goethe’s theory of colour

Goethe’s theory of colour – Applied by Maria schindler


foreword – “Colours should not be studied theoretically but under the living conditions where they make their appearances.”


“The general cultural life of mankind arises through the individual work of geniuses whether they express themselves through poetry, drama, philosophy, or any of the arts and sciences…….. They are timeless, and no national barriers can limit their universal beneficence. History records again and again what sacrifices have been made to rescue and preserve those thaw ere in danger of being forgotten…..

In years to come we shall still need them all, for the rebuilding of our faith in the reality of human progress.”


‘The method described in this book is based on the fact that ‘man is inherently creative’ and that to live a balanced life this creativeness must be given a chance to develop. In one way or another this holds good for any human being in whatever social condition he may live and whatever occupation he may follow.”


pg 3 ” In modern cities however, the colourless begins to predominate.More and more we seem to live in a world that is grey. The conditions of our technical civilisation warn us that there is a gradual elimination of the general feeling for colour.”


pg 5 ” The trust great impulse in misdirection was given by Neutrons explanation of their appearance in the prism, that they are the result of the splitting up of white light into its component parts.”


pg 50 ” Now not only does the eye answer to colour with colour but it also reacts to light with darkness and to darkness with light.”


pg 65 – 66 ‘inharmonious’ combinations

“.yellow and orange. It is difficult to suggest a form for these two colours. There is so ugh light in them that they seem to spread themselves out and stream away. but after some concentration one finds them fascinating because of their very elusiveness and their cheerful effect.

. orange and red. Both colours are excessively active. They can be magnificent when they appear side by side and together rule the field of vision, but without the softening influence of any other colours they are too irritating.

. Red and violet. Produce a strong but sombre picture, having power and severity. Important and weighty things can be expressed with these colours. With their dignifies beauty and intensity they can make one feel strong.

. Violet and blue. Are easy to manipulate into forms. The softening of the blue receives warmth from the red in the violet. Something of longing, and of in wardens. One feels in a dream – like mood.

. Blue and green. These can produce a picture of nature wherein there is no place for man. We feel dissatisfied and strange in the presence of these colours.

.Green and yellow. We abandon the sub-terrestrial mood that belongs o the green and the blue. New life begins to predominate more.”

With reading this book nothing but the pure expression of rolling my eyes.  I couldn’t quote most of this book because the expression used throughout some would call passion through colours and art i would just say what are you on about.??? Colours are colours yes they do represent certain feelings that have evolved through experiences and time, but the way this book is sheer embarrassment to read. I simply will not read any further as the person who wrote simply needs to get out a bit more either that or calm down on the medication. Theres a limit to passion on  subjects where you just come across needy and desperate to have your thought out there, when lets face it your talking about colour. Colour which is perceived different from each individual, so there can never really be just one perception on one colour.