Category Archives: semester 2 designs

green is the new orange

Beauty habits have become a new ritual, We always make sure we look our best but is this true. Envy has driven us to be a darker shade of orange, have chemicals pumped into our skin to make us look younger. Madness has taken over, in this scene a beauty salon which thrives with envy is stripped of all colour just black and white to illuminate the green glow of envy radiating from the customers.


you spin me right round baby right round

Another idea for a way to move around the floors within the miller arcade is a rotating booth, with the possibility that the booth could be hired out and used to observe the sins within this confined space. It would slowly move up and down whilst turning for complete 360 view of all the sins.

Hanging in the trees with sloth

Sloth is the most docile and tranquil sin, because with sloth you sit back and watch all the other sins take place without interfering. Within the arcade I have turned sloth into a solitary place with private booths but no so private that you can’t be observed during the sloth act. Sloth will be placed high in the arcade so there is a complete view of all the other sins. This is to replicate hanging around the tree tops. In this space it to maintain peace and gather your thoughts for a while whether it’s on your lunch break or just to escape from reality for a while.

Its how we move around

moving around this building i want to create a up is down atmosphere, where you move around the entire building viewing all the theatricals of sin. In order to go up the building you have to go down the stairs through the basement and back up through various sections. I also want a extravagant lift/viewing system for example my first idea was a wheel in the centre of the building whilst having the option of stepping onto the wheel and viewing your surroundings.

seeing red

Anger is one of the worst sins as when pride and envy  take place the only people who gets hurt is yourself, but with wrath your sin hurts others this is what makes wrath one of the worst sins. Seeing red is an expression of anger, we have all had those moments where we see red and need an outlet. Boxing, martial combat are all forms of controlling anger and expressing yourself in a controlled environment. Another expression of wrath is letting of steam, we need to calm/ relax before we can maintain our day to day behaviour. Inside the combat room there is a steam room to “let of steam” and then return to the life of other sins.

A ride with tea and cake

There is a  tradition in America for coffee shops. This tradition is now taken a grip in Britain the greed of a Starbucks and costa on every street corner. The expansion is driven by greed by the extrusion of the corporate companies we find it very difficult to resist this greed.

I have challenged the coffee tradition by interpreting the traditional english tea house, where a british tea house might of been quite formal i have reinvented the tea house in a more colourful and playful way, introducing a teacup ride at its heart.The project feeds on greed.With the sin greed i have added the tradition of britain and taking away the coffee and bringing back the fun with tea and cake.. I love the fun of this design , it is little crazy idea but it is a test for the sin greed.The carousel provides opportunities for the customers to take a balcony view of other sin driven activities in the arcade. The oversized cupcakes are in fact huge over sized cake dip lays to tempt customers to consume more cake.

fitness club

With the sin of pride vanity is a major issue these days. People are taking pride in their appearance to the extreme. People are willing to undertake cosmetic procedures that will change their appearance forever. Fakery is everywhere. This fitness club is an attempt to put people back to the right path of pride where you have to work to achieve a desired look.I designed the concept of the fetish club below using the power of pride enabling the lust with the added extreme of the jacuzzi being in view, the pride of people taking pride in their appearance and using this to tempt lust through the viewers below.

fetish club

this conceptual design deals with the sin lust. Rather than creating a dark and dingy bar where people play out there sins, this is a club/ shop where people go to learn about the experience and watch others engaging in all aspects of fetishes. There are various props and specialised environments available in the club which have been designed with the intention of involving a number of club visitors together. My favourite part of this design is at the rear of the club where a jacuzzi hangs down from the floor above.Here fitness club visitors using the jacuzzi will be on view  for the whole fetish club to admire. So the sin pride used in the fitness club is plays upon the emotions of the fetish club visitors who lust over the bodies on show.

A new meaning for the title birdcage

The idea for this section of the arcade feeds on gluttony as my inspiration.Rather than seeing the bad side of gluttony the interior presents a surreal world in a converted two story space which plays on the idea of gluttony being a virtue rather than a sin.

At the entrance of the store there will be a large birdcage where a model will pose in a lavishly decorated outfit, fabulous and showy like a peacock attracting attention.

The floor space is a shopping area where healthy foods such as fresh fruits, yoghurts,hones are available and can be blended in a central space. The volume is filled with large trees that create containers for the fruit which customers to pick and make custom made smoothies. Customers can then sit in birdcage seats. The idea is aesthetically  beautiful environment thats deals with aspects of fantasy and elusion.

we have our destination

The miller arcade in preston is the perfect setting for my designs, the miller arcade is the perfect setting for my seclusive rabbit hole hideaway for the seven sins to fester and develop.