The idea for this section of the arcade feeds on gluttony as my inspiration.Rather than seeing the bad side of gluttony the interior presents a surreal world in a converted two story space which plays on the idea of gluttony being a virtue rather than a sin.
At the entrance of the store there will be a large birdcage where a model will pose in a lavishly decorated outfit, fabulous and showy like a peacock attracting attention.
The floor space is a shopping area where healthy foods such as fresh fruits, yoghurts,hones are available and can be blended in a central space. The volume is filled with large trees that create containers for the fruit which customers to pick and make custom made smoothies. Customers can then sit in birdcage seats. The idea is aesthetically beautiful environment thats deals with aspects of fantasy and elusion.