Beverly Wood bwd, lecture


  • She attended Kingston university london – 1983 – 1984 foundation course, thought about going into sculpture after this but was swayed more to the course of furniture and product design between 1984 – 1987.

“befriend students, lecturers in the year above….they’ll help you to get work when you graduate.”

  • She then freelanced for ferguson and fairfield – displays, lighting – 1987 to 1989 wired for two companies, David Stone lighting design London, Eric Marshall Associates, London.
  • 1st job PSD Associates – 1989, joined Paul Stead working fro home, junior designer and right hand woman to MD became Associate Director within 5 years.
  • PSD projects
  • tube station frontages for london underground.
  • new concept for Britannia building society
  • on board catering trolly for intercity
  • street furniture for JC Decau

“think outside the box with regards to job hunting… i got my PSD role by reading ‘Design weekly magazine'”

  • 2nd job Carte Blanche
  • 1995-1997 head hunted by ex employee of PSD
  • Looked after interiors company whilst MD had a baby
  • baptism of fire with Arcadia
  • Topshop flagship store
  • 3rd job Arcadia Group
  • 1997-2000 head hunted by Arcadia, involved to set up in house design team, client role from ‘poacher’ to ‘gamekeeper’
  • Arcadia projects – Topshop Oxford circus store design new departments; cosmetics.
  • Arcadia’s introduction to injection moulding.
  • 4th job bwd
  • 2000-2005 now in the North West set up as sole trader under bad continued to work for Arcadia as a consultant
  • new store design for Dorothy Perkins ‘wave’ cash desk to tie in with wall features.
  • 5th job Broome Jenkins
  • 2005 – 2008teamed up with ex PSD director
  • 6th job bwd limited 2008 – to present 2nd times a charm the business took off

What does bwd do?

“Our strength is our ability to help our clients deliver outstanding schemes.

bwd relishes a challenge and we like to be involved from brief initiation through to the project’s completion. However, we are realistic and realise that some clients don’t need or require a full solution, that’s why our services are available individually or as a package to meet specific client and project needs.

We work as a part of the client’s team, helping our clients achieve agreed goals. We can work alone or can bring in other specialist resource to deliver the project objectives. We have a pool of partners who understand our creative values and are professional skilled consultants like ourselves who work alongside us to achieve results.”

NETWORKING IS ESSENTIAL ALL OF BWD’S PROJECT WORK HAS COME FROM A RESULT OF NETWORKING….

here are some of bwd’s projects…

  • cheshire oaks information centre
  • Blackburn visitor centre
  • Lancaster visitor centre
  • Liverpool john lennon airport
  • Chester visitor centre

more of bwd’s portfolio

Bev has created some great designs and contacts, the one main thing i have learnt through his designer is that contacts and networking with people are essential for business, however i would of like to hear more on inspirational and why choose the projects she has, other than being asked to.

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About hannahruthkellett

I am currently doing my Masters in interior design, this blog is to reflect and inspire my progress through out my time on the course. View all posts by hannahruthkellett

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