Beverly Wood bwd, lecture

  • She attended Kingston university london – 1983 – 1984 foundation course, thought about going into sculpture after this but was swayed more to the course of furniture and product design between 1984 – 1987.

“befriend students, lecturers in the year above….they’ll help you to get work when you graduate.”

  • She then freelanced for ferguson and fairfield – displays, lighting – 1987 to 1989 wired for two companies, David Stone lighting design London, Eric Marshall Associates, London.
  • 1st job PSD Associates – 1989, joined Paul Stead working fro home, junior designer and right hand woman to MD became Associate Director within 5 years.
  • PSD projects
  • tube station frontages for london underground.
  • new concept for Britannia building society
  • on board catering trolly for intercity
  • street furniture for JC Decau

“think outside the box with regards to job hunting… i got my PSD role by reading ‘Design weekly magazine'”

  • 2nd job Carte Blanche
  • 1995-1997 head hunted by ex employee of PSD
  • Looked after interiors company whilst MD had a baby
  • baptism of fire with Arcadia
  • Topshop flagship store
  • 3rd job Arcadia Group
  • 1997-2000 head hunted by Arcadia, involved to set up in house design team, client role from ‘poacher’ to ‘gamekeeper’
  • Arcadia projects – Topshop Oxford circus store design new departments; cosmetics.
  • Arcadia’s introduction to injection moulding.
  • 4th job bwd
  • 2000-2005 now in the North West set up as sole trader under bad continued to work for Arcadia as a consultant
  • new store design for Dorothy Perkins ‘wave’ cash desk to tie in with wall features.
  • 5th job Broome Jenkins
  • 2005 – 2008teamed up with ex PSD director
  • 6th job bwd limited 2008 – to present 2nd times a charm the business took off

What does bwd do?

“Our strength is our ability to help our clients deliver outstanding schemes.

bwd relishes a challenge and we like to be involved from brief initiation through to the project’s completion. However, we are realistic and realise that some clients don’t need or require a full solution, that’s why our services are available individually or as a package to meet specific client and project needs.

We work as a part of the client’s team, helping our clients achieve agreed goals. We can work alone or can bring in other specialist resource to deliver the project objectives. We have a pool of partners who understand our creative values and are professional skilled consultants like ourselves who work alongside us to achieve results.”


here are some of bwd’s projects…

  • cheshire oaks information centre
  • Blackburn visitor centre
  • Lancaster visitor centre
  • Liverpool john lennon airport
  • Chester visitor centre

more of bwd’s portfolio

Bev has created some great designs and contacts, the one main thing i have learnt through his designer is that contacts and networking with people are essential for business, however i would of like to hear more on inspirational and why choose the projects she has, other than being asked to.


About hannahruthkellett

I am currently doing my Masters in interior design, this blog is to reflect and inspire my progress through out my time on the course. View all posts by hannahruthkellett

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